![]() ![]() Then-NBA commissioner David Stern wasn’t happy and met with Iverson to discuss his displeasure. But that’s why the youth gravitated toward Iverson he was anti-establishment and a baller on the court who played with grit.īack in 2000, Iverson wanted to be a rapper and released a single, “40 Bars,” that included references to gunplay and homophobic language. Cornrows, tattoos and jewelry - Iverson looked more like he was part of the Roc-A-Fella crew than an NBA All-Star. The Hall of Fame guard connected hip-hop and hoops like no other player. Iverson’s handling of one of his mishaps is a blueprint for Morant. Now Morant has to get back in Nike’s good graces. After Nike ended its relationship with Kyrie Irving this season, Morant’s shoe made him just the fifth active player with a signature shoe with the company. That Morant had a signature shoe is a sign of how highly Nike thought of him. Morant appeals to a demographic that may be too young to relate to Nike’s other signature shoe athletes, such as LeBron James, Paul George, Kevin Durant or even Giannis Antetokounmpo. Morant is one of Nike’s connections to the young hip-hop generation, much like Iverson was for Reebok in the late 1990s. Yes, he can - with changed behavior and stellar play. When it comes to his sneakers, can Morant recover as one of the top young American-born stars in the NBA? Can he still be the player who leads the next generation of Nike athletes in shoes and apparel? We don’t know why Morant is having these issues. Negative headlines have been somewhat routine for Morant this spring. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |